• EACC Successfully Launches Marketing Forum

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    February 16, 2016

    Last week, the EACC launched a new platform to further foster collaboration among EACC members and to support Marketing Executives as they successfully lead their company's global marketing strategies. The EACC Marketing Forum is an industry-led Forum that meets quarterly, specifically to address the needs of the inbound and outbound member companies, supported by qualified experts who are respectful of the non-solicitation business environment for an inspiring and productive learning environment.  
    "Building on the experience of other EACC Forums (C-Suite, HR, Import/Export), we were able to quickly respond when last December, one of our members expressed the need for a collective collaboration from her peers to compare global marketing strategies and share quality resources regionally, nationally, and internationally,” said Anne Cappel, EACC Executive Director. 
    Under the co-leadership of Kimberly Carroll, VP Marketing of Apex Supply Chain Technologies and Daniela Patterson, Group Director at LPK, this first Forum identified key themes that will be further developed throughout the year leveraging the experience and best practices, and the expertise of the EACC network.
    Immediate feedback from participants supports the need for such Forum:  
    -- Insightful to hear all of successes and trials of other companies 
    -- Share similar perspectives -- Always someone who knows someone
     -- Not alone 
    -- Information sharing 
    -- Optimistic Forum, will deliver on the EACC Marketing Forum purpose
    -- Powerful network 
    -- Misery loves company, learn from each other 
    -- Close to a marketer's paradise as you can get, share and obtain information
    We invite Marketing Executives of EACC member companies to join their peers in this unique support network.  Click here for details.

    Thank you to the Marketing Forum Co-Leaders Kimberly and Daniela.
    Thank you to Apex Supply Chain Technologies for hosting the first Forum.
    Thank you to Vocalink Language Services for sponsoring the 2016 Marketing Forum.

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