July Message from EACC Board President
One of my first experiences as an EACC member was an event on the issue of company culture, a topic that immediately struck a cord with me as a business leader struggling to decipher the right approach for my own company. In a heated discussion at an Executive Roundtable, I found that many of my fellow executives also struggled to maintain the right balance of global and regional values in their company culture, and it was beneficial to collaborate by sharing fresh ideas and methods that could be implemented.
The EACC focuses on promoting transatlantic business between the United States and Europe, an effort that is often measured by monetary value, investment size or number of employees. While these figures are unquestionably valuable, our role also stretches beyond logistics and into less measureable space of global corporate culture.
Company culture in Greater Cincinnati is becoming progressively diverse and although our city has a German heritage, there are many other cultures involved in our local businesses, which further stresses the need for a unified appreciation of unfamiliar nuances. This holds especially true for companies that transcend the borders of several countries.
While it would be impossible for every business to implement the same approach, a solution to a challenging corporate culture can often be found in the identity and philosophy of the company. Since many companies have a significant amount of crossover between the U.S. and Europe, it makes sense to assimilate the corporate culture so that the need for constant adaptation is eliminated. According to a study from Employee Benefit News, 85% of employees reported being committed to a company with cultural alignment, which stresses the importance of managing this issue as a functioning and unified company culture is at the heart of productivity, employee retention and even recruiting.
As an organization, the EACC cannot provide the answers to each individual company’s challenges, but we do have a wide and varied cohort of members who face similar issues in the workplace. Utilizing EACC programs to brainstorm with like-minded companies is a resource that should not be overlooked when discussing the need for a consistent corporate culture.
dunnhumbyUSA, our Member Spotlight profile for July, is a company that has excelled at integrating varied company cultures to accommodate all of their employees. Mary Sue Findley, Senior Vice President of Human Resources, discusses how even during a period of remarkable growth, dunnhumby prioritizes a work-life balance and maintains a consistent company identity across markets.
We hope you will join us in the upcoming Human Resources Roundtable at dunnhumbyUSA. We encourage any interested members to contact EACC Executive Director Anne Cappel directly about using the EACC’s resources in this area.
EACC Board President